Less than 1 in 20 smartphones and tablets have third party security software installed in them. The mobile security market will offer a $3.6bn opportunity for security software providers by 2016 as there is an increasing extent to which personal and corporate data is stored on mobile devices and the recognition of the need to protect it, according to Juniper report.
The report said only 4% smartphones and tablets have third party security software installed in them, despite a steady increase in threats from device loss/theft, malwares and viruses, therefore poses a huge opportunity for mobile security providers.
The increasing popularity of smartphones and tablets makes mobile security particularly relevant as many users are now accustomed to accessing e-mails, websites and performing online transactions on the move, thereby storing more and more potentially sensitive data.
Report author Nitin Bhas said they believe that the market for mobile security products will go mainstream by late 2013 as the vulnerability of data centric mobile devices becomes more widely appreciated both in the business and consumer sectors.
Juniper predicted that consumers will begin to include mobile devices to the list of electronic devices that they must secure, as they currently purchase and install Internet security products for their PCs and laptops.
Sixty-nine per cent of total mobile security product sales revenue by 2016 will be contributed by enterprise security market for tablets, smartphones and feature phones. The proportion of tablets featuring security product will also increase and will overtake the protected smartphone user levels, as more tablets are expected to be brought into enterprise over the forecast period.
The report finally concluded that some kind of protection will be installed in 277 million mobile devices by 2016.
The report said only 4% smartphones and tablets have third party security software installed in them, despite a steady increase in threats from device loss/theft, malwares and viruses, therefore poses a huge opportunity for mobile security providers.The increasing popularity of smartphones and tablets makes mobile security particularly relevant as many users are now accustomed to accessing e-mails, websites and performing online transactions on the move, thereby storing more and more potentially sensitive data.
Report author Nitin Bhas said they believe that the market for mobile security products will go mainstream by late 2013 as the vulnerability of data centric mobile devices becomes more widely appreciated both in the business and consumer sectors.
Juniper predicted that consumers will begin to include mobile devices to the list of electronic devices that they must secure, as they currently purchase and install Internet security products for their PCs and laptops.
Sixty-nine per cent of total mobile security product sales revenue by 2016 will be contributed by enterprise security market for tablets, smartphones and feature phones. The proportion of tablets featuring security product will also increase and will overtake the protected smartphone user levels, as more tablets are expected to be brought into enterprise over the forecast period.
The report finally concluded that some kind of protection will be installed in 277 million mobile devices by 2016.
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